Carl Anthony Brown, founder and pioneer of Crossip has been perfecting the ultimate sensory experience within a non-alcoholic drink for 5 years now. Over the last year, Carl has created a team around him with drinks industry & corporate experience to take Crossip to the next level. The Crossip team completely share Carl’s passions that 'not drinking' is not just a one-off, it’s a way of life, it’s about health and wellbeing but also maintaining your social life.
Carl is an industry and media renowned cocktail expert. He features on Channel 4’s Sunday Brunch regularly and has made appearances on ITV’s This Morning. With 16 years in hospitality, skills in the development of beverages, brands and operations of the bar industry and winner of the prestigious ‘Young British Foodie’ award, Carl has put all of his experience and skills together to generate something special with Crossip.
Pure is the non-alcoholic alternative to the classic Italian bitter. The only 0% option to make a refreshing Spritz or the classic Negroni. Pure gets its vibrant magenta colour from the hibiscus used in production and has a huge, developed and deep flavour. Opening with floral notes of hibiscus, cubeb and rhubarb, the body develops adding bitterness to the fruit and florals. This complex bitter liquid finishes with wormwood and cayenne for a long after taste.
Try a Pure & Simple: Glass of ice, 25ml Pure, top with Soda and an orange slice.